Unless you've been hiding under a rock, you've heard about PRODUCT (RED) and purchased one of their many products over the past few years. According to the folks at PRODUCT (RED), (RED) is not a charity but rather a business model created by Bobby Shriver and Bono to raise awareness and money for the Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT) RED branded products. A portion of profits from each (PRODUCT) RED product sold goes directly to the Global Fund to invest in African AIDS programs, with a focus on women and children. They have helped over 2.5 million people in Africa effected by AIDS.I think it's one of the most brilliant marketing campaigns since "Got Milk?" (which actually made me drink milk again). I've been Inspi(RED) to buy their clothing at the GAP for my family and ado(RED) giving iTunes (RED) gift cards as gifts. So often I check their (RED) shop to see what new partners have joined or new products are available. I recently discovered a new creative initiative by one of their original partners, Converse.
In 2008, Converse (PRODUCT) RED introduced the latest designs from the Converse 1HUND(RED) - the brand’s unprecedented year-long global curation project designed to further support their partnership with (RED). For the 1HUND(RED), Converse commissioned 100 musicians, graphic and graffiti artists from all over the world to create one-of-a-kind sneaker designs inspired by the global fight against HIV and AIDS in Africa. Converse also recently launched the African Canvas collection of Chuck Taylor All Star shoes, made from canvas sourced in Africa.
And you can customize your own (PRODUCT) RED sneakers online with their "MAKE MINE RED" platform. This one-of-a-kind design experience lets you use custom colors and patterns to construct your own Chuck Taylor All Star sneakers (hi, low, and slip) or Skidgrip. 5-15% (depending on the product sold) of the net sales of Converse (PRODUCT) RED shoes goes directly to the Global Fund.
I just had great fun creating my own Philanthropy A LA MODE inspired Jack Purcell Converse low tops. What a great way to design your own shoe and support a worthy cause. The one I designed was about $65 and it will take about 3-5 weeks to arrive. Check out my design.
SO if you feel inspi(RED), go replace your sad, Ti(RED) old sneakers!
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5 comments:
I recently came across your blog and have been reading along. I thought I would leave my first comment.I am a big fan of converse uk shoes, I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
really a nice post and the style of the blogger to introduce the new pair of the shoes is really stylish and more attractive.
This is a really useful post. I’ve found them very useful. Now I can use it like a college boardhelp ;). Thanks
Lovely blog with fantastic content. It would be useful to know more on your projects.
I suppose that sneaker can also refer to an athletic shoe such as basketball shoes, tennis shoes or cross trainers. These shoes are sport specific shoes worn for various sports.
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