VIVA GLAM - Viva Giving Back

Established in 1994 by M·A·C Cosmetics, the M·A·C AIDS Fund supports men, women and children affected by HIV/AIDS globally. Introducing its first VIVA GLAM lipstick that same year, M·A·C Cosmetics has donated every cent of the selling price of the Viva Glam lipsticks to the M·A·C AIDS Fund. With a total of six shades of Viva Glam lipstick and two shades of Viva Glam lipglass now sold worldwide, M·A·C Cosmetics has provided over $100 million to date for the M·A·C AIDS Fund. The M·A·C AIDS Fund is the heart and soul of the company – with its employees giving their time, energy and talent to help those affected by HIV/AIDS worldwide. Viva Glam lipstick and tinted lipglass (in three shades) can be purchased online at M·A·C Cosmetics (US$14).

Together with Viva Glam spokesperson and Grammy-Award winning performer Fergie, the M∙A∙C AIDS Fund is also launching a Global Youth HIV Prevention Initiative to address the rising numbers of HIV infection in young people around the world. With this global initiative, M∙A∙C Cosmetics aims to launch new and scale up existing innovate prevention programs with the goal of reducing infection rates in persons under 25 years old.

Also, as M·A·C Cosmetics' commitment to the environment, M·A·C accepts returns of its primary packaging through the Back to M·A·C Program. By returning six M·A·C primary packaging containers to a M·A·C counter or M·A·C Cosmetics online, you’ll receive a free M·A·C lipstick of your choice.

I'm more of a VIVA GLAM V kind of girl these days. Which GLAM are you? Find your perfect shade and philanthropic spirit with M·A·C Cosmetics and see how easy it is to look stunning while you make a difference.