Tuesday, February 17, 2009

Naturally Beautiful at NY Fashion Week

Under the exclusive white tents in Bryant Park, New York Fashion Week is in full swing. Designers like Marc Jacobs, Miss Sixty, and Chris Benz took us back to the inspired 80's (bold colors sans Madonna tribute). Diane von Furstenberg and Hervé Léger by Max Azria paid tribute to the urban jungle. And Lela Rose took her inspiration from the less pretty aspects of the rainforest while Jonathan Saunders took his inspiration from outer space. The who's who of fashion and fame fill the front row seats of the shows of one of the most significant gatherings in American fashion. But given that I'm not a professional fashion reviewer, you'll have to check out Fashion Week Daily for a more in-depth look behind the scenes and the runways.

However, I did find one new-to-me designer John Patrick whose mission is clear in his statement- "I envision a world in the near future where people won't ask "is it organic?" but say "of course, it's organic!" In his Fall 2009 line, John Patrick Organic introduces 50's inspired silhouettes, simple and low on the complicated glitz scale, but high in responsible fashion. Patrick puts forth his ethical practices in the forefront with his fashion using sustainable materials like recycled wool, alpaca wool and organic cottons, and employing a team of cottage-industry workers in Peru. He proves that beautiful clothes that look and feel good on the body can also be good for the environment.

You should definitely check out John Patrick Organic's website (while it only contains his 2008 men's and women's collections), these few words might inspire you as well to learn more about John Patrick- white organic japanese cotton cashmere coat... enough said.

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