As you know most of my posts relate to products and services; but every now and then an event hits the sweet spot of my inspiration for this blog... and this one is called the SOFTSPOT. Students and alumni from the Academy of Art University in San Francisco have launched this initiative which provides designers with the information and inspiration by which they can solve contemporary issues and educates the masses about the solutions designers provide for a more perfect and healthy world. Ultimately, SOFTSPOT wants to inspire, inform and initiate positive social change.
SOFTSPOT will be hosting an exhibit at Gallery 79 (79 New Montgomery Street) in San Francisco from March 12th through the 31st. The exhibition is an exploration of design for social change and attempts to engage the viewer by asking them to write and draw various reactions to what is being presented by designers, photographers and filmmakers. The viewer participates and becomes the active community that is essential for defining and initiating social design. So if you want to know what the *#&! is social design, check out this exhibit and let SOFTSPOT inspire you to find out for yourself.