I think it's one of the most brilliant marketing campaigns since "Got Milk?" (which actually made me drink milk again). I've been Inspi(RED) to buy their clothing at the GAP for my family and ado(RED) giving iTunes (RED) gift cards as gifts. So often I check their (RED) shop to see what new partners have joined or new products are available. I recently discovered a new creative initiative by one of their original partners, Converse.
In 2008, Converse (PRODUCT) RED introduced the latest designs from the Converse 1HUND(RED) - the brand’s unprecedented year-long global curation project designed to further support their partnership with (RED). For the 1HUND(RED), Converse commissioned 100 musicians, graphic and graffiti artists from all over the world to create one-of-a-kind sneaker designs inspired by the global fight against HIV and AIDS in Africa. Converse also recently launched the African Canvas collection of Chuck Taylor All Star shoes, made from canvas sourced in Africa.
And you can customize your own (PRODUCT) RED sneakers online with their "MAKE MINE RED" platform. This one-of-a-kind design experience lets you use custom colors and patterns to construct your own Chuck Taylor All Star sneakers (hi, low, and slip) or Skidgrip. 5-15% (depending on the product sold) of the net sales of Converse (PRODUCT) RED shoes goes directly to the Global Fund.
I just had great fun creating my own Philanthropy A LA MODE inspired Jack Purcell Converse low tops. What a great way to design your own shoe and support a worthy cause. The one I designed was about $65 and it will take about 3-5 weeks to arrive. Check out my design.
SO if you feel inspi(RED), go replace your sad, Ti(RED) old sneakers!