Today, H&M launched its third Fashion Against AIDS campaign, which includes its first festival collection for men and women. The festival look is described as fashion which celebrates music, freedom of expression, creativity and the shared experience. And with 25% of the sales donated to youth HIV/AIDS awareness projects, it’s not only festive, it's philanthropic.The money raised will be divided between several non-profit organizations which promote awareness of HIV/AIDS among youth including Designers Against AIDS (DAA) which was launched in 2004 in order to raise AIDS awareness in the international media and towards the general public, more specifically towards young people in the industrialized countries using elements from pop culture (music, fashion, design, arts, sports, film, celebrities, etc).
The fashion nostalgia is as comforting as that perfect pair of broken-in boyfriend jeans, whether you top it off with leather to be a little punk rock or bare feet and beads ala billyrock (yes, that's the fabulous range of style and music growing up in Virginia). Luckily I hold more great memories today and less of the wardrobe that inspired me through Grateful Dead concerts or Winter Music Conference in South Beach. So check out H&M’s collection which undoubtedly will inspire you to relive your Woodstock or Burning Man glory.
photo courtesy of H&M and DAA website.
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